2 break the
loop
(Spec)

When survivors of intimate partner violence leave their abuser,

the risk increases. How can we help women feel safe to take action?

BWSS created Cyclesync, an app that discreetly gathers evidence by posing as a menstrual tracker.

How does it work?

In cases of intimate partner violence, getting restraining orders, legal support, and temporary housing is often contingent on presenting evidence. Cyclesync helps you log evidence discreetly in the calendar using voice notes, pictures and videos. We want the survivor to feel full autonomy to take action when they feel ready and safe to.

Facial Recognition: Need facial recognition to authenticate and open up the app.

Personalized Signal: every user is prompted immediately to create a personalized voice-activated signal (using Siri/Google Assistant & Shortcuts), so if ever found out, they can delete the app and send the report to BWSS & and first responders.

Keywords AI: adding coded words for AI to pick up and connect you with BWSS.

How do women find out about this?

It's important that the app is advertised in specific areas for anonymity. That's why the app will only be advertised in women-centric areas. Brochures and posters for the app will be distributed in healthcare facilities and shelters. Partnering with the feminine hygiene brand Ubykotex, we were able to add our QR code into their packaging, reaching a larger audience.

OOH

OOH posters are located in women-centric areas (therapy office's, doctor's offices, women's changerooms, women's shelters, etc) empathizing with survivors and sharing the QR code to download the app.

Brochure

The app's information was distributed at hospitals, gynaecologist offices, and women's shelters under the guise of a menstruation brochure.

OOH

The focus being on women centric areas is largely due to surveillance reasons, which is why this resource will not be promoted in general public areas (transit, billboard, etc) and social media.

PARTNERSHIP

bwss

ubykotex

Packaging

Example of app's QR code to the inside of their pad and tampon packaging.

Shelf Talker

Collaborating with UbyKotex, we gained the opportunity to add our app's QR code on the inside of their pad and tampon packaging. Surprisingly, feminine hygiene products rarely sport red packaging. So to distinguish ourselves amidst a multitude of boxes, we made it a vibrant shade of red.